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C H I R A N J E E V I
M E G A S T A R O F T O L L Y W O O D |
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Chiranjeevi, ILO Brand Ambassador  (photo courtesy: www.eenadu.net) Hyderabad, June 11 Deccan Chronicle : Chiranjeevi, who has agreed to be the brand ambassador for International Labour Organisation(ILO) in its campaign to eradicate child labour, told mediapersons here that forcing a child labourer to go to school would yield no result and it was the parent who should be educated first. Recalling an incident, the film star said four years ago, he saw a child labourer working at his farm house in Bangalore. He asked the boy whether he would like to go school, to which the latter readily agreed. The boy’s parents too were happy with the proposal and sent him along with Chiranjeevi to Hyderabad. “I admitted the boy to the Victoria Memorial Home Residential School at Saroornagar and used to enquire about him. I sent him clothes and study material, besides fruits and sweets. After three or four weeks, there was no information from the boy. I was later told he had left the school. After much efforts, I traced his parents, who admitted that the boy was back with them and working again. I was disappointed, but realised that parents should be educated first about the ill-effects of child labour and there is no use in sending children to school forcibly,” he said. The megastar, who gave a message against child labour in four short films made by G K Mohan for ILO’s International Programme on Elimination of Child Labour, said he was longing to do something for the cause and the ILO had given him an excellent opportunity by offering him the brand ambassador status. He said neither he nor his brother Pavan Kalyan would act in films that depict children as labourers. He would make a similar appeal to other film stars also. Asked whether his Chiranjeevi Charitable Trust would do something for the cause, he said it would help in such endeavours done by the ILO and other organisations. |
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Chiranjeevi Charitable Trust
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